Query regarding changing the displayed Advertiser Name from Company Name to Brand Name

大輔 関根 0 Reputation points
2026-07-13T02:15:25.88+00:00

Dear Microsoft Advertising Support / Community,

I am writing to inquire about the advertiser name displayed on our Audience Ads (featured on MSN).

Currently, our official company name, "Amer Sports Japan Co., Ltd." (アメアスポーツジャパン株式会社), is displayed as the advertiser name. However, to better align with our marketing goals, we would like to change this displayed name to our specific brand name, "Salomon" (サロモン).

Could you please advise on the following?

  1. Is it possible to change the displayed advertiser name from the legal company name to our brand name ("Salomon")?
  2. If yes, what are the specific steps we need to take? Do we just need to update the "Business Name" in the Account Settings, or do we need to undergo the Advertiser Verification process again?

I would highly appreciate your guidance on how to proceed with this change.

Best regards,

[Your Name / Company Name]スクリーンショット 2026-07-13 110630

Microsoft Advertising | Other
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  1. MS Advertising - Vahid 340 Reputation points Microsoft External Staff Moderator
    2026-07-13T09:05:18.26+00:00

    Hello 大輔 関根,

    Thank you for using our Microsoft Advertising Learn Q&A Platform! 

    I hope the response provided here can address your questions regarding the name changes you are inquiring about.

    For Audience Ads (including those featured on MSN), the advertiser name shown to users is tied to your Advertiser Identity Verification (AIV) status:

    • If you have not completed AIV: The displayed advertiser name comes from the Business Name in your Microsoft Advertising account settings.
    • If you have completed AIV: The displayed advertiser name comes from the business name you verified during AIV, and not simply what’s in Account Settings.

    If your account is already verified and you want to change the public-facing advertiser name from your legal company name to a brand name, you must update your legal business name in Account Settings and re‑complete the AIV process with documentation that matches the new name. Simply editing the “Business Name” field in Account Settings will not change the displayed name for verified advertisers. Please review the help sources below for details and steps.

    Change contact information

    Create a Microsoft Advertising account and campaign

    Our support teams are happy to discuss your account in more detail via phone, chat or email to provide review assistance, please see our support page to reach out! 

    I hope the information provided here will at least partly answer your question.  If you have any additional questions, please do not hesitate to reach out to our support. I have also sent you a private message asking for further details. You are more than welcome to respond to me so that I can begin the investigation on my end.

     

     

    Kind regards, 

    Vahid | Microsoft Advertising Support Specialist | 800-518-5689

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