Solicitud de revisión de gasto por error en importación automática de campañas

Agueda Sivori 0 Reputation points
2026-08-13T16:40:23.05+00:00

Hola equipo de Microsoft Advertising:

Nos ponemos en contacto para solicitar su ayuda con una situación que tuvimos recientemente en nuestra cuenta de Microsoft Ads.

Al importar campañas desde Google Ads, por un error de configuración quedó habilitada la importación automática de campañas. Como consecuencia, algunas campañas se activaron en Microsoft Ads sin que pudiéramos realizar previamente la revisión y los ajustes correspondientes.

Esto generó un gasto publicitario considerablemente mayor al que teníamos previsto, consumiendo gran parte del presupuesto que habíamos destinado a utilizar la plataforma.

Entendemos que se trató de una configuración realizada desde nuestra cuenta, pero fue un error involuntario relacionado con la automatización de la importación y no con una intención de ejecutar esas campañas con dicha configuración o nivel de inversión.

Actualmente ya revisamos y corregimos la configuración para evitar que vuelva a suceder.

Nos interesa continuar utilizando Microsoft Ads y seguir invirtiendo en la plataforma. Sin embargo, este gasto inesperado nos dejó temporalmente sin presupuesto disponible para continuar con las campañas.

Por este motivo, queríamos consultar si sería posible que revisaran nuestro caso y evaluaran la posibilidad de otorgarnos algún reintegro, crédito publicitario o recuperación parcial del importe consumido, de manera excepcional, que nos permita continuar anunciándonos en Microsoft Ads.

Agradecemos mucho si pueden revisar la actividad de la cuenta y las campañas afectadas. Podemos proporcionar IDs de campañas, fechas, importaciones realizadas o cualquier otra información que necesiten para analizar el caso.

Desde ya, muchas gracias por su ayuda y consideración.

Saludos cordiales.

Microsoft Advertising | Billing and payments | Billing queries
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  1. MS Advertising - Chris 0 Reputation points Microsoft External Staff Moderator
    2026-08-13T17:38:51.78+00:00

    Hi Agueda Sivori,

    Thank you for using our Microsoft Advertising Learn Q&A Platform!

    I understand your concern regarding the unexpected increase in advertising spend that occurred after campaigns were automatically imported and activated in Microsoft Ads due to an unintended configuration during the Google Ads import process.

    I appreciate your transparency in explaining the circumstances and acknowledging that the configuration originated within the account, while also clarifying that the campaign activation and resulting spend were unintentional. I recognize the impact this situation has had on your advertising budget and your ability to continue running campaigns as planned.

    It is also encouraging to hear that you have already taken steps to review and adjust your account settings to help prevent a similar issue from occurring in the future. We value your continued trust in Microsoft Advertising and your interest in maintaining your investment on the platform.

    Based on the information provided, I understand that you are requesting a review of the affected account activity and campaigns to determine whether any refund, advertising credit, or partial reimbursement of the incurred spend may be considered as an exception. We appreciate your willingness to provide additional account details, campaign information, and relevant dates to support the review process.

    We understand the inconvenience this situation has caused and will carefully assess the information provided to better understand the circumstances surrounding the unexpected spend. Thank you for bringing this matter to our attention.

    Please note that you have reached the Microsoft Advertising English Support team, and I am only able to provide assistance in English. If you prefer support in another language, please use the following link to select your preferred language support: https://about.ads.microsoft.com/en/support/market-selector

    If you are comfortable continuing with the English Support Team, I have sent you a private message requesting some additional information to help us further investigate your case. At your convenience, please review the message and provide the requested details. Once we receive the information, we will be happy to review your case and assist you with the next steps.

    Kind regards,

    Chris | Microsoft Advertising Support Specialist | 1-800-518-5689

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